I don't often reach out like this, but AGCO is at a moment that deserves attention.
Between your recent portfolio shift and the current market pressure in North America, the stakes for getting marketing right are higher than usual. These are the moments where the right kind of partner can make a measurable difference.
As a fourth-generation owner of Lessing-Flynn, I've grown up in this business — and more importantly, in agriculture. For decades, we've worked side-by-side with leading ag manufacturers, commodity groups, input companies, and farmer organizations. That experience has given us something most agencies simply don't have: a deep, working understanding of the farmer, the dealer, and the entire ag ecosystem.
From equipment manufacturing and precision ag to seed, biologicals, and water management — we speak the language of every corner of this industry. That breadth is what makes us a uniquely valuable partner for a portfolio as wide-ranging as AGCO's.
If there's an opportunity to bring more category-specific expertise into your marketing mix, I'd welcome a conversation. No pitch deck. Just a discussion about where you're headed and where a partner like us might be able to help.
Deep Roots. Every Acre.
Most agencies know one corner of agriculture. Lessing-Flynn has spent decades building expertise across the entire industry — giving AGCO a partner that understands not just the machine, but every market the machine serves.
From factory floor to field — we understand how ag equipment is made, sold, and serviced at the dealer level.
Corn, soybeans, wheat, sorghum — we know the season, the economics, and the decision-maker behind every planted acre.
From cutting schedules to baler specs, we've built campaigns around forage from the ground up — season after season.
Hybrid performance, seed treatment, trait messaging — we translate technical seed science into compelling farmer-facing content.
Crop protection, fungicides, biostimulants — we know how to communicate complex input decisions with clarity and authority.
Check-off boards, grower associations, and producer groups — we understand how to reach and mobilize organized agriculture.
Feed, health protocols, and performance programs — we speak the language of livestock producers and veterinary channels alike.
Center pivots, drip systems, soil moisture management — we understand the infrastructure and economics of water-smart farming.
GPS guidance, variable-rate technology, data analytics, and connected equipment — we bridge the gap between digital ag innovation and the farmer who has to justify every investment.
Ag Expertise Isn't Optional. It's the Advantage.
The Lessing-Flynn team is rooted in agriculture, understands your audience and the culture they live in. Conversely, a generalist agency may deliver polished campaigns that never really connect product performance to real-world impact in a way that earns trust and drives equipment sales.
2025 Market Reality
The 2025 agricultural equipment market has softened 32% from its 2023 peak. Farm income compression, elevated financing rates, and a used-equipment glut are squeezing dealer margins across the Midwest and Plains.
This is precisely when specialist marketing earns its keep. While generalist agencies cut broad-awareness spend, LF activates ROI-measurable dealer programs built for exactly this environment.
Take the Next Step
Request a complimentary Specialized Audit. Our team will review your current AGCO marketing — identify the gaps, benchmark against best-in-class ag creative, and show you exactly where specialist expertise changes the economics.
Choose your audit: